It’s a daunting prospect, leaving the security of permanent employment to start a new business. Exciting, yes. But ever-so-slightly terrifying at the same time.
Whether you’re going it alone, with a friend, or backed by an investor, it’s a risk. Fortunately, there’s plenty of great advice out there on how it all works… right?
Guidance on how to kick-start your self-employed adventure is actually surprisingly tricky to come by. Hopefully this series of blogs will help point you in the right direction.
Where to Begin?
We’ve all been asked: “So what do you do?” It might seem obvious, but if you can’t answer that question comprehensively, your business plan probably needs some work.
Although not an exhaustive list, there are a few basic questions you should really be able to answer:
- What are your core skills? Know your strengths and play to them
- What do those strengths allow you to offer? Nail down your service offering
- Who are your target client base? Start specific, within an industry you know well
- What makes you different? Know how you’re going to pitch yourself against competitors
- What do you want to achieve? Set clear targets for income, growth and recognition
Of course, your answers to each of the above will evolve over time. But starting with a clear picture will, if nothing else, make you feel a little less awkward when quizzed on your career status at dinner parties.
Stay tuned for Part 2, where we’ll take a look at some of the basic kit you’ll need to get yourself up and running.