Going it Alone, Part 1 – Where to Begin?

It’s a daunting prospect, leaving the security of permanent employment to start a new business. Exciting, yes. But ever-so-slightly terrifying at the same time.

Whether you’re going it alone, with a friend, or backed by an investor, it’s a risk. Fortunately, there’s plenty of great advice out there on how it all works… right?

Guidance on how to kick-start your self-employed adventure is actually surprisingly tricky to come by. Hopefully this series of blogs will help point you in the right direction.

Where to Begin?

We’ve all been asked: “So what do you do?” It might seem obvious, but if you can’t answer that question comprehensively, your business plan probably needs some work.

Although not an exhaustive list, there are a few basic questions you should really be able to answer:

  • What are your core skills? Know your strengths and play to them
  • What do those strengths allow you to offer? Nail down your service offering
  • Who are your target client base? Start specific, within an industry you know well
  • What makes you different? Know how you’re going to pitch yourself against competitors
  • What do you want to achieve? Set clear targets for income, growth and recognition

In Summary…

Of course, your answers to each of the above will evolve over time. But starting with a clear picture will, if nothing else, make you feel a little less awkward when quizzed on your career status at dinner parties.

Stay tuned for Part 2, where we’ll take a look at some of the basic kit you’ll need to get yourself up and running.

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